Veronica Mars campaign and season finale

All photos courtesy UPN/Warner Bros. and are from the upcoming season finale

by Jennifer Squires Biller

The season finale for Veronica Mars airs Tuesday, May 9, and from what I’m hearing it is going to be one rockin’ ride. If the brilliant storytelling isn’t enough to get viewers - and hopefully CW executives excited - then this should: During morning and afternoon rush hour Tuesday, an airplane will fly between the UPN offices in Los Angeles and the future office site of the CW network in Burbank with this message in tow: RENEW VERONICA MARS! CW 2006!"

A group of dedicated fans organized this event to try and convince network officials to pick up their favorite detective on next year’s schedule. These fans did the impossible and made the bland “CW” initials a cute acronym for “Cloud Watchers” i.e. their Look to the Skies campaign.

According to the press release, “On that day (May 9,) should those in charge of the fictional private eye's future look to the skies for guidance, the message from her fans will be clear: RENEW VERONICA MARS! CW 2006!"

The group raised more than $5,000 in 4 days from fans on various websites to help pay for the event, as well as other Save Veronica Mars campaigns. A portion of the funds was used to purchase DVDs of the show's first season, which were donated to libraries in major TV markets across the country.

Fans also sent Veronica Mars-inspired t-shirts, care packages, and floral bouquets to decision makers at the CW, its parent companies, and influential people in the media. (Hmm…does this mean I’m not considered “influential” or just that my floral arrangement/t-shirt/care package got lost in the mail?) I’m not bitter, Tubers. Not me. In fact, I couldn’t be happier that these folks are working so hard to keep one of my favorite shows on the air. Well done, folks. Well done. If Tube Talk Girl is ever facing cancellation, I want these folks in my corner.

As a little present for all you Veronica fans who worked so hard on the campaign, I’m including some photos from Tuesday’s finale in this post. Enjoy!

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